Catalina Lukianenko, Chief Operating Officer of BOSS Gaming Solutions, highlighted the importance of mobile and telecommunications for the future of the online gaming ecosystem and explored market research, which foresees that the technology will drive more than half of all sweepstakes by 2023.
Lukianenko commented on the growth of mobile technology ahead of this year’s ICE Africa, which will be held October 24-25 at the Sandton Convention Center in South Africa, as follows: “Mobile traffic took the lead in desktop traffic a few years ago. If you record your actions throughout the day – if your tasks are not work-related – what do you typically use more often – a smartphone or your laptop? Imagine forgetting your cell phone at home. I am 100% sure that you would return home to pick it up. Think about it – how do you usually make an online purchase? I bet your smartphone is your focal point in everyday life. ”
Lukianenko, who is responsible for the Business Development Process and Customer Relationship Management at BOSS, focuses on the coordination of partner negotiations and the implementation of business plans for new market areas. Regarding the sector’s growth, she said, “According to Statcounter, mobile Internet usage reached 53% worldwide, compared to 43% of desktop usage last year. Today, nearly a third of gambling and gaming consumers use their smartphone to play games on the go. Researchers predict that mobile communications will account for more than half of all 2023 sweepstakes. Another trend in the games industry is the acceptance of cash alternatives such as virtual money or cryptocurrency by vendors. “
She concluded: “The mobile Internet has become an ordinary part of our everyday lives. It is therefore not surprising that people prefer to use smartphones while playing games. In summary, it is worth considering the mobile traffic point in your business planning. “
ICE Africa will include a comprehensive learning program, world-class training and development modules, products and services from leading gaming brands, and extensive networking opportunities. Supporting partners for ICE Africa are the South African Bookmakers’ Association, the Western Cape Bookmakers Association, the Industry Group for Responsible Gambling and the European Casino Association.