Stockholm’s archipelago consists of about 30,000 islands, islets and reefs. Population in Sweden in July 2018. Population in Stockholm 2017. Percentage of Swedes with a foreign background 2017: “The foreign background includes foreign-born and Swedish-born persons with two foreign-born parents”. The founding year of Stockholm. The year ABBA split up.
Worldwide Broadband Speed League 2018. The Nordic countries occupy three of the top five places, with Sweden ranked second in the world. Forecast of arrivals of international tourists for 2028. Sources: Statistics Sweden. Visit Sweden. Encyclopaedia Britannica. Electric wire. World Travel & Tourism Council.
Eventus International organized the first Scandinavian Gaming Show, which took place from 5 to 6 September in Stockholm. Stockholm is beautifully situated and includes the beautiful Stockholm archipelago. In Stockholm and Sweden live 24.1% of the 10.2 million people with a foreign background. This diversity leads to international tourist arrivals, whose Chinese market has an average growth of 40%.
Sweden is on our radar because it will legalize online gambling for licensed operators in January 2019 … except for the licensed, established land-based operator Casino Cosmopol AB … which may not offer any sports betting even though it is a subsidiary of Svenska Spel … that offers sports betting.
As Simon Thomas of Hippodrome Casino notes on page 5 of this issue of Casino Life: “Perhaps it is time to more generally modernize (gambling) regulations.” While Simon refers to Great Britain, I hold the same logical arguments for one Modernization Gambling laws can be applied to many countries, including Sweden.
Back to the Scandinavian Gaming Show, it was a good networking event. The participants met with industry contacts they already knew. For me, these included Per Jaldung and Nina Ehnhage from Casino Cosmopol and Michael Mrak from Casinos Austria. In addition, attendees were able to make new contacts, including David Webb of Bet Construct and Adam Noble of Play’n GO.
During the two days of the Scandinavian Gaming Show numerous presentations and panel discussions took place. I have received commercially valuable information from various speakers, including annual data growth of 40% to 44 zettabytes by 2020. This growth will make the collection, storage, analysis, confidentiality and commercialization of data a growing challenge for operators – important as well ours is an industry with both soft and hard data.
[For those interested is a zettabyte 102, which are more zeros than my little brain can handle.]
Kastell’s legal team provides a comprehensive overview of the commercial changes that the new gambling laws will bring. This includes fines of up to 10% of the Swedish business of an operator. Perhaps more sobering for all these aggressive online-only operators, any violation could be a criminal act that could lead to jail sentences for offenders.
Interestingly, Sweden has already experienced some legal and personnel changes. With the entry into force of the new legislation on 1 January 2019, one thing is certain: exciting changes will be made in Sweden.