Clarion Gaming has appointed John Kamara, Director of Global Gaming Africa, as event ambassador for ICE Africa, as the event is positioned to drive development in the region and bring the entire African gaming continent together from 24th to 25th October opens at Sandton Convention Center, South Africa. Kamara honored the award and its goals for the opening of ICE Africa and explored the current gaming situation on the continent, the growing disposable income of the region and why operators consider ICE Africa to be an exciting gateway to the emerging market.
What goals have you set yourself as ambassador for ICE Africa for the opening event?
The main goal is to present ICE Africa as a point of contact to develop and bridge the gambling gap between Africa and the rest of the world. For me as an ambassador, I am also interested in working with Clarion Gaming to promote the value of the African market and the opportunities that exist across the continent.
At ICE London in February, you highlighted that the region spans 52 nations with 1.6 billion people, 68% of whom are under 27 years old. Where do you see the growth trends in the market right now?
The region has actually grown again since ICE London and currently consists of around 55 nations. The current main trend in Africa is the growth of FinTech, Financial Inclusion, Blockchain and Intra-Africa Trade. All of this means that there will be more disposable income in the African market, which is good news for gaming.
How was the response to ICE Africa when you spoke to participants in London?
People were very excited about the event as a gateway to the African market for each of them.
With new developments and advances in the areas of sports betting, blockchain and mobile fueling on the continent, which industries are crucial for international industry to find out more at ICE Africa?
The financial sector (FinTech) is a key sector that drives different types of growth in Africa and has a direct impact on gambling, as it includes payments and more. In addition, the growth of the entertainment, hospitality and tourism sectors is largely aimed at young people who are the main drivers of game growth in Africa. With regard to blockchain, we see a number of dynamic decisions by African governments to include blockchain in growth and development. This is a good sign of the growth of several sectors in Africa.
In your opinion, how can trade organizations and supervisory authorities benefit from participating in ICE Africa in addition to the business aspects?
Regulators can benefit from hearing from operators and explaining a number of new regulations or changes in licensing and other processes that have occurred in a number of countries. ICE Africa is also a place where regulators can create the much-needed trust that operators need to learn about their future markets and laws.
In your eyes, why was Clarion choosing Africa for the first time when the ICE brand was expanded beyond London’s hometown?
Africa is the only emerging market that is currently experiencing double-digit growth worldwide. To a certain extent, other markets have emerged, but we are at the beginning. Watch this room …
ICE Africa will include a comprehensive learning program, first-class training and personnel development modules, products and services from leading gaming brands, and extensive networking opportunities. Supporting partners for ICE Africa are the South African Bookmakers’ Association, the Western Cape Bookmakers Association, the Industry Group for Responsible Gambling and the European Casino Association.